The Museum of Dead Trees

“Go, Mutants” was published in 2010, but not so you would notice. Many celebrities have spontaneously endorsed it.  The author evidently spent way too much time on a needlessly elaborate website, uploading hundreds of trailers from B-movies as well as dozens of civics and sex education films from the 1950s, when he should have been leveraging his social media. He also produced his own trailer, which is not recommended.

“Deliriously Happy (and Other Bad Thoughts)” is a  2011 collection of supposedly funny things Larry Doyle has written for the New Yorker, Esquire, the National Lampoon and god knows where else. He is leveraging social media in order to sell it, assuring its fabulous success.




He could have spent more time on the trailer.

“I Love You, Beth Cooper” was published in 2007, in a time before effective social media leverage, and yet it did okay. It won the 2008 Thurber Prize for American Humor, and was made into a movie in 2009, directed by Chris Columbus. The Facebook page for the movie has more than 123,000 fans, most of whom have never heard of the book, or a book. Nevertheless, the novel remains for sale, most recently in a special expanded movie tie-in edition with added cartoons for the kiddies. (Do not give to a kiddie.)

Doyle also created a not-oft visited website for the book, and again did his own trailer against professional advice. This one he even formatted so it could not be downloaded onto YouTube.

“The Next One” is a book Larry Doyle stopped writing in 2103 because it seemed ridiculous. Then it came true. So, in 2017, he released an eBook excerpt because... well, it’s not always clear why he does things. 



It can be bought for 99 cents at the iBooks store, and soon on Amazon, but there is most likely a free copy you can find somewhere.  Especially if you know the password (“opengoddamit”)